StoreView® improves Asda’s store development process

Retail Video by Guy Moates Retail Specialist 04/05/2020

This video explains how Asda is using StoreView® virtual visits to reduce the time & cost of visiting stores during their refit programme.


Asda uses StoreView® to enhance their store development process by speeding up the design sign-off procedure.


StoreView® is a virtual tour created of a physical store, which project teams can use to discuss proposed changes planned for the store while viewing it in a virtual environment. This avoids the cost and time of several people visiting the store and minimises the complexity of juggling diaries as well.

Enhancing delivery of the store development programme

Each year Asda undertakes a comprehensive store development programme to refresh and improve its stores. Various internal and external stakeholders are involved in reviewing each store and its contents as part of the design review process.

CADS suggested Asda trial the virtual visits as part of their design review process to assess the return on investment and benefits of the service.

Virtual visits for pre and post store refit

Since 2018 ASDA has used StoreView as an integral part of its on-going annual store development programme. CADS create StoreView models of each store involved delivered online within a six-week period. Asda also commissions a second visit to each store to allow dynamic switching between the ‘before’ and ‘after’ refurbishment time points.  This allowed the Store Planning team to assess the impact of their investments by reviewing the pre-refurbishment images in tandem with a live walk-through of the updated store.

To read the case study in full visit the Asda StoreView case study page.

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