Evaluating benefits and ROI of StoreView® implementation
CADS had a comprehensive understanding of the retailer’s requirements so recommended trialling the virtual visits as part of their design review process to assess the return on investment and benefits of the service.
StoreView® models were created using specialist equipment in-store by CADS’ survey department. Each virtual tour was linked back to a CAD plan of that store and made accessible to staff through a standard web browser using ASDA’s existing StoreSpace® store planning platform.
Before and after virtual visits of Asda’s annual store development programme
CADS creates StoreView® models of each store involved delivered online within a six-week period. Asda also commissions a second visit to each store to allow dynamic switching between the ‘before’ and ‘after’ refurbishment time points.
This allows the store planning team to assess the impact of their investments by reviewing the pre-refurbishment images in tandem with a live walk-through of the updated store.
“Being web-based Storeview® means ASDA can share the ‘wow’ factor of each store’s refresh as the work is completed, to both colleagues in store and at ASDA House.”
Guy Moates, Director at CADS
Senior Manager - Store Planning, ASDA
When CADS suggested using their StoreView® 3D virtual store tours we could immediately see an opportunity to both save money and enhance our store planning process. The tool allows us to review customer journeys, layouts, branding and other physical aspects of our stores remotely from our desktops, reducing the need for multiple team members to visit sites.
StoreView® brings our stores to life, and with its superior visuals we can now make more informed decisions during our scheme approval meetings, saving costs on unnecessary work as well as time visiting site.
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