StoreView® improves Asda's store design process

Following the success of StoreSpace® within its retail planning process, ASDA has subsequently adopted CADS’ StoreView® 360 virtual tours

Clare Montgomery
Retail Case Study by Clare Montgomery Marketing Manager 07/06/2018

StoreView® brings store changes to life

Virtual tours improve communication and saves money in Asda's design process

Since 2010, supermarket chain ASDA has been using StoreSpace®, CADS’ retail planning software that helps companies optimise their retail space by linking together planning information, space hierarchy and AutoCAD drawings to a web-based reporting portal.

Following the success of StoreSpace®, ASDA has subsequently adopted CADS’ complementary 360 virtual tours and data hosting service StoreView® to assist with their store investment programme design review and sign-off process.

Cost effective stakeholder approval of store development programme

As ASDA invests in its store estate, various internal and external stakeholders need to review a store and its contents as part of the design review process. Equipment types need to be identified, along with store layouts, access arrangements and existing equipment conditions.

The challenge was to find an easy way to reduce costs by avoiding store visits and sharing information easily with the project team and other ASDA colleagues.

Evaluating benefits and ROI of StoreView® implementation

CADS had a comprehensive understanding of the retailer’s requirements so recommended trialling the virtual visits as part of their design review process to assess the return on investment and benefits of the service.

StoreView® models were created using specialist equipment in-store by CADS’ survey department. Each virtual tour was linked back to a CAD plan of that store and made accessible to staff through a standard web browser using ASDA’s existing StoreSpace® store planning platform.

StoreView® 360 virtual tours logo

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Since 2018 we have been using StoreView® as an integral part of our on-going annual store development programme.

StoreView® brings our stores to life, saving costs on unnecessary work as well as time visiting site.

Ian Brackenbury Senior Manager - Store Planning, ASDA
ASDA uses StoreView® by CADS

Before and after virtual visits of Asda’s annual store development programme

CADS creates StoreView® models of each store involved delivered online within a six-week period. Asda also commissions a second visit to each store to allow dynamic switching between the ‘before’ and ‘after’ refurbishment time points.

This allows the store planning team to assess the impact of their investments by reviewing the pre-refurbishment images in tandem with a live walk-through of the updated store.

“Being web-based Storeview® means ASDA can share the ‘wow’ factor of each store’s refresh as the work is completed, to both colleagues in store and at ASDA House.”

Guy Moates, Director at CADS

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