Product demo video for EsiDock

Clare Montgomery
Other Services Case Study by Clare Montgomery Head of Operations 16/06/2015

Visually communicating the complexities of EsiDock's revolutionary lorry docking system by providing a clear and concise animation of the product in operation


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Visual communication of product via 3D animation

EsiDock is a revolutionary lorry docking system provided by our client, MCR Engineering.

EsiDock provides an unbroken cold chain with a secure environmental seal between docked vehicle and the loading dock. Esidock has many complex features that are difficult to communicate remotely including retractable dock bumpers to allow for unrestricted access into the docked vehicle.

MCR was keen to find a company that could visually communicate the complexities of this service and provide a clear and concise visual representation of the product in operation.

CADS produced an engaging high definition video that displayed the benefits of EsiDock to other products in the market. The video used state-of-the-art motion capture technology to create realistic movement (especially of the lorry driver) so that the viewer was not distracted from the key product messages.

The video was a key feature of MCR Engineering’s website and also used as a sales aid for presentations to potential customers.

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Watch the animation

CADS visualisers were just what we were looking for; a creative and competent team of designers who communicated the benefits of our product perfectly.

Managing Director MCR Group

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