Asda uses StoreSpace® to optimise retail floor planning

By implementing StoreSpace®, UK grocery retailer Asda, has ensured accurate space data across all 650+ stores, delivering financial rewards

Retail Case Study by Guy Moates Retail Specialist 16/06/2015
optimising retail floor planning with StoreSpace customer, ASDA

Asda draws on CADS retail floor planning expertise

UK grocery retailer Asda originally approached CADS to draw on our retail floor planning expertise and knowledge of how to manage and optimise the process of updating store floor plans in AutoCAD. This was part of the Asda’s on-going project to reduce waste within perishable food categories at a store specific level.

Knowing that it was critical to their future success, Asda wanted to understand how their selling space was being used and how they could create and optimise their store plans efficiently.

Following an initial pilot on perishable lines, Asda rolled out StoreSpace®, to optimise their retail floor planning process across their entire estate of 650-plus stores. with every store, every fixture and every shelf linked from an AutoCAD plan to central secure online database.

Subsequently, using a combination of CADS’ store planning support, surveys and training, Asda now has a fully populated, single system in place for store planning.

Productive, space planning system

Following a basic demonstration of StoreSpace® in line with the project brief, Asda and CADS worked together to develop a comprehensive store planning process.

Their Excel spreadsheets were replaced with the web-based database storing information on Asda’s retail estate and linking directly to their AutoCAD store plans. It was also essential that StoreSpace® provided an intuitive and easy-to-use platform for staff accustomed to using Excel spreadsheets for floor planning.

Asda also wanted to be able to make large cross-estate changes to floor plans without the time-consuming process of opening and altering every individual AutoCAD plan. These were implemented through batch processes.

As a macro space planning specialist, CADS really understood Asda’s usability requirements and were pleased to incorporate productivity and ease of use key metrics for review during the development process, and since the StoreSpace® planning system went live at Asda.

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Our data is sustained at a level of 98% complete and we are now beginning to reap the rewards financially of utilising accurate space data. Both our Trading and Retail teams are now being able to use the information to drive competitive advantage and to see real benefits to their P and L’s.

Space Integrity Manager, ASDA

Co-ordinated work flows

Live stores can be copied into proposals so that future changes and interventions can be planned for a specific date. With the system issuing reminders to confirm whether the live plan requires updating or replacing. In addition two planners trying to work on the same store get automated warnings from StoreSpace®, helping to co-ordinate in-store work.

ASDA staff are self-sufficient users of the StoreSpaceOnline administration tools.  While, the in-house planners can manage fixtures, area, department and categories, as well as the rules that govern how a store is planned.

Estate-wide cluster reporting

StoreSpace® provides a rich cross-estate online reporting platform, clustering stores based on a variety of rule sets including category adjacencies and opposites. In addition, individual stores can be thematically coloured at bay level within the AutoCAD environment aiding the planning process and the Quality Assurance tools help improve plan quality by highlighting opportunities for improvement or compromise.

In summary, StoreSpace® has become an integral part of the ASDA store planning and space optimisation process and now contains over 650 stores.

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