Before StoreSpace®, Grupo Merza used Excel sheets and emails for store planning. By implementing our StoreSpace® software, the business now benefits from a single source of accurate data, resulting in faster decision-making and boosted profitability per square metre.
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Grupo Merza is a retailer operating in the Mexican grocery, supermarket and logistics sector, with 266 self-service stores, 27 wholesale distribution centres and employs 9700 staff across 30 Mexican states.
The retailer sought to improve its knowledge of merchandisable space and how to manage it.
With an existing relationship with NielsenIQ, Grupo Merza chose our StoreSpace® software – a NielsenIQ connected partner – to enhance its macro space planning process, leveraging our existing relationship and the widespread adoption of StoreSpace® by retailers worldwide.
“The data we now have access to is transformational. StoreSpace® has revolutionised our organisation and provides a complete solution for managing and optimising our storage needs.
We have a lot of information now to achieve better negotiations. StoreSpace® will give us benefits in sales and productivity.”
Haydee Valdes Medina, Head of Marketing at Grupo Merza.
To begin the process, our Customer Success Specialist Richard Burford collaborated with Grupo Merza to define their retail space planning goals – and how StoreSpace® could help.
Primarily, Grupo Merza’s focus was on optimising merchandise distribution on the sales floor, for greater product rotation, improved customer experience and increased profitability per square metre.
In addition, the business sought effective communication of space planning decisions to in-store teams – crucial for timely and successful implementation and ensuring analysis of store layouts is accurate.
Grupo Merza also wanted to access more information about capacities and loads, for making better decisions in supply and automatic refilling.
After understanding Grupo Merza’s goals, our experts worked with the business to discover more about their internal processes and address possible challenges.
Successfully circumnavigating a potential language barrier, we uncovered ways to improve their processes, enabling them to better interpret reports and indicators, and accommodate decisions facilitated by StoreSpace®.
As a result, Grupo Merza allocated dedicated team members to operate StoreSpace® and handle store planning.
“We were able to work with Grupo Merza to unveil ways to optimise their space planning processes. Working with clients to map their business processes helps drive successful adoption.
Clients who engage fully in the discovering process often get up and running much quicker – and get even more out of StoreSpace®.”
says Richard Burford, Customer Success Specialist at CADS.
Improve the profitability of your stores with our intuitive AutoCAD-based software for retail space planning
Maximise store profitabilityThe data we now have access to is transformational. StoreSpace® has revolutionised our organisation and provides a complete solution for managing and optimising our storage needs. We have a lot of information now to achieve better negotiations. StoreSpace® will give us benefits in sales and productivity.
Next, after working with Grupo Merza to align their new processes, we assisted the team to implement StoreSpace®.
We worked with them as they migrated their floor plans and sales information to the software and provided on-site training.
StoreSpace® and NielsenIQ’s Spaceman are closely integrated enabling Grupo Merza to directly plan both their micro and macro space directly within their .dwg store plans, adding the planograms directly on to the available fixtures.
Ultimately, the implementation has resulted in a single source of accurate data on all store information for Grupo Merza, leading to faster decision-making, increased efficiency, improved communication and enhanced profitability per square metre.
StoreSpace®’s consolidation of store information on an accessible platform has replaced the previous reliance on Excel sheets and emails, eliminating conflicts and improving in-store compliance and overall efficiency.
Grupo Merza can now ensure the business is taking advantage of every square metre of space.
Built by retail planners for retailer planners, StoreSpace® provides an intuitive store planning environment. It features an intelligent AutoCAD block library and space planning toolset – making store planning more efficient, saving time, internal resource, and money!
Plus, it features vital reports providing information on the sales and profit totals of layouts and movement when changes are made.
This enables Grupo Merza to implement winning displays and measure their impact on sales and profits, resulting in an improvement in profitability.
StoreSpace® facilitates the easy creation, viewing, and sharing of vital store planning reports.
Grupo Merza utilises these to understand store capacity in square metres, equipment requirements and replenishment, as well as heat mapping sales and category distribution, to help make better, quicker, data-driven decisions.
Additionally, StoreSpace® can create store clusters, enabling the comparison of store performance and the identification and implementation of improvements across Grupo Merza’s estate.
Having information in one place to measure what we’re doing means we can better know the merchandise and displays needed. StoreSpace® boosts efficiency and redefines how we communicate with the teams in stores.
Now they can implement merchandising much better and make faster decisions and changes that generate benefits.”
Haydee Valdes Medina, Head of Marketing at Grupo Merza.
One of the most valued benefits is improved communication.
StoreSpace® enables better two-way communication between Head Office planning teams and in-store staff, making it easier for store teams to understand what changes are required. Plus, it’s simpler to verify changes have been made too.
In addition to assisting the store planning team, StoreSpace® helps the Automatic Replenishment team generate reports delivering insight into stock requirements.
Also, the operations team use StoreSpace® for deployment of changes in store, demonstrating its wider value to the business.
Following implementation, our Customer Success team will continue to regularly meet Grupo Merza to provide additional ideas on how to get the best results from StoreSpace®.
“The customer success training meetings are very useful. Richard and the CADS team demonstrate the value we can obtain from StoreSpace® and its reports and indicators, explaining everything in a personal and step-by-step way”
says Haydee Valdes Medina, Head of Marketing at Grupo Merza
If you want to know more about StoreSpace® and how it can help improve the profitability of your stores, talk to our experts or request a demo today.
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