Streamlining space management: How Henderson’s transformed store layout decisions with StoreSpace®

StoreSpace® provides performance insights

Within 13 weeks StoreSpace® was providing Henderson’s with performance insights to inform category space changes which could then be tested and demonstrated based on robust analysis. To date 101 of Henderson’s 105 stores are now entirely managed within StoreSpace® using the data to inform decisions on upcoming projects. Implementing StoreSpace® for the 400 plus independent stores will be the next step of the roll-out in the years ahead.

Terence O’Hagan Henderson’s Retail Category Development Manager comments;

“StoreSpace® has also prompted the macro team to re-evaluate both the highest and lowest value categories with positive outcomes. The team has been able to identify opportunities to reallocate space from ambient to fresh and meet a business priority.”

Image – Henderson-group

This transition was not without challenges, but the collaborative partnership developed between Henderson’s and CADS’ Customer Success consultant Richard Burford, making the process straightforward. In order to create the single version of the truth, the Store Development team had to pass responsibility for initiating the floor plan and managing the block library to the Proposition team. Handing over this responsibility was facilitated by an understanding of the value and a trust in the process that was being developed.

Terence O’Hagan comments;

“Decisions are now based on accurate floor plans with the architectural design team, macro space planning, retail services and our project managers all using the same information to make decisions.”

Image – Henderson-group

StoreSpace® and Nielsen optimise replenishment process

The StoreSpace® integration with Nielsen has further optimised Henderson’s replenishment process.  StoreSpace® manages the planogram to store relationship, while Spaceman drives the Automated Stock Replenishment system. This means that if a planogram is not placed on a StoreSpace® floor plan, the products won’t be delivered to store. This means that every product has an allocated place in store, so stock replenishment is optimised too.

Terence;

“StoreSpace® is a great tool for Henderson’s and for convenience retail chains. Its value is in quicker, faster, and better decision making. It is influencing what is happening in store and we can see which categories we need to flex to optimise sales.

We are now all set up and are focused on maximising the use of StoreSpace® across the team, while learning from CADS’ Customer Success on industry best practice and value. Before we started using StoreSpace®, I would have said we didn’t have an issue with space planning, but you don’t realise there is a better way of doing things until you are presented with the opportunity.”