Communicating a complicated message using 3D animation

Iain Tubby of CADS
Retail Insight by Iain Tubby Survey Services Manager 20/04/2015

This Sainsburys Supermarket pilot BIM project 3d animation helped the store development team communicate a complicated message. Take a Look.

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3D Animation

Helping communicate a complex message

CADS Survey team is regularly tasked with helping our clients communicate complicated messages to specific audiences. This was the case with Sainsbury’s Store Development Team, who wanted to explain the use of Building Information Modelling to 600 Senior Managers.

Sainsbury’s was using the construction of their new supermarket at Thanet in Kent as a BIM pilot project, which would then be used as a blueprint for the company. Building Information Modelling (BIM) is a current development in both process and technology that enables all members of the construction design team, architects, structural and service engineers, to work in a collaborative 3D environment.

The 3D animation brought the BIM construction process to life, showcasing the diverse range of information that can be integrated into the model using data from various retail sources, expertly supplied by our store planning team.

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Having worked with CADS Measured survey team on a number of visualisation projects, I knew they would be able to bring to life this complicated message in a vibrant and engaging way. They clearly understood the brief and delivered a fantastic animation on time and on budget. What more could I have asked for?

Michael Barber System and Information Development Manager, Sainsbury's

The completed video of this high profile BIM pilot project was shown to over 600 senior managers within Sainsbury’s. The 3D animation created a great impression, providing our managers with a valuable insight into the Building Information Modelling process.

It also clearly demonstrated how a 3D model created for the design and construction of a new store could be used to link together existing currently unconnected data sources across the business.

The completed video of this high profile BIM pilot project was shown to over 600 senior managers within Sainsbury’s. The 3D animation created a great impression, providing our managers with a valuable insight into the Building Information Modelling process.

Michael Barber, System and Information Development Manager, Sainsbury’s

3D walkthrough animation of Sainsbury's store

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