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Find out about working at CADSVicky, Senior Marketing Exec, Women in Tech – Part 2
In the second of our 5 part series celebrating International Women's Day, Women in Tech mission, we speak to Vicky Myhill CADS' Senior Digital Marketing Exec.
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Victoria Myhill, CADS' Senior Digital Marketing Executive
Vicky joined the CADS’ marketing team in October 2022. She has nearly two decades experience in email marketing, B2B, shows and events as well as lead generation and social media.
Vicky has marketed and attended the Chelsea Flower Show, the Boat Show, the Education Show, and Crufts.
Outside of work Vicky enjoys travelling to new countries and cities and attending gym classes weekly. She has also made an amazing 49 blood donations since her Uni days – thats a lot of blood – nearly 5 bodies worth!
How does CADS support your training and career choice?
CADS supports me in my role with an induction process and internal and external training on marketing software and processes to help me progress in my career. The company offers part time, flexible and home working opportunities which is an important aspect to me as a primary carer.
Why did you choose to work in marketing?
I chose a career in marketing because it offers an interesting variety of workload, software and programme uses, creativity, copyrighting, and analysis. My skills in influencing, networking, sales and analysis are used on a daily basis. I also like to be involved in end-to-end projects rather than working on a small part of a larger process. Marketing allows me to see processes and projects through to the end.
In your opinion, why is it important that more women become involved in the technology industry?
It is important that more women work in creative and technology roles to move away from stereotypical thinking. There is currently a disproportionate number of male managers and directors compared to females in the UK, and this should change in the future.
What advice would you give to a woman considering working in your industry?
Marketing is a very interesting industry to work in as it changes and progresses every single day. We are all exposed to its effects in our daily lives. Whether it is buying a special offer product on the end aisle in a supermarket, to using a website or social media, to reading an advert in a bus shelter. As consumers, we are exposed daily to hundreds of brands marketing themselves to us. If you like variety in your role, then marketing is a great career choice with many different aspects.
What do you think is the biggest issue facing women in your industry?
Many women struggle to advance in their careers because they are primary carers. This responsibility restricts the hours they can work, such as during school hours. In the past females have not been taken seriously in their career because they worked part time, and this can often limit their ability to progress and succeed.
However CADS supports its employees with flexible working options and promotes from within to progress careers.
What does International Women’s Day mean to you?
It’s a celebration of women’s achievements, challenging the expected and the norm. It encourages career changes and inspires young women to think outside the box about their career choices.
Still to come in this series for #IWD
Interview with HR Advisor – Tilly Lee
Discover CADS' careers
Our employees are the lifeblood of our business.
We pride ourselves on providing a supportive and collaborative environment where you can flourish. Discover more about careers at CADS.
CADS' CareersCADS supports its employees with flexible working options and promotes from within to progress careers.
To find out more about careers at CADS, please get in touch
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About CADS
CADS provides a comprehensive range of data-driven software and services to capture, manage and optimise space, whether you are a retailer, architect, contractor, public sector or commercial client.
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