200 out of 453 stores selected
All 132 stores were surveyed and the StoreView® tours were created within the four-week time frame. This enabled Pets at Home to quickly identify the stores that were not suitable for the project and remove them from the programme.
As a result, a further 68 store surveys were commissioned in a follow up three-week programme.
Validating store selection remotely
Not only has StoreView® been used to identify the best stores for the ‘Deliver from Store’ programme, they have also been used by several other departments within the retailer.
For example, the merchandising and store proposition departments are now able to evaluate the look and feel of specific areas within the store, confirming the reality at the site and therefore prioritise their refresh and refurbishment works.
CADS' Project Manager
This has been a great project to be involved in. The whole programme has taken our surveyors right across the UK from Truro to Bangor, Dover to Elgin and the Isle of Wight to Northern Ireland. While the team at Pets at Home have been excellent to work with and the store staff extremely positive and welcoming to our surveyors.