How to use heat maps to improve store profitability

Retail Video by Guy Moates Retail Specialist 08/06/2019

In this StoreSpace® explainer video we discuss the two key tools within StoreSpace® that can help you improve store profitability

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Using heat maps to improve store profitability

In this StoreSpace® explainer video we discuss the two key tools within StoreSpace® that can help with improving profitability:

  • The ability to compare any store to a model to ensure the macrospace is right
  • The ability to overlay sales, movement and profit data on to the floor plan to review performance

If a store is not performing particularly well, StoreSpace® will help you understand why. Store performance is not always directly linked to the mix of space in isolation – other factors come into play, such as layout, customer journey, instore merchandising and stock availability, as well as environmental factors such as lighting, signage and ambience.

By comparing a poor performing store with a model store, you can see where pockets of underperforming fixtures are, such as moving the department to a higher footfall area, changing the category flow or seeing if there is an opportunity to improve store signage or lighting for the underperforming pocket of space within the store. StoreSpace® illustrates the power of bringing together micro and macro data, and reviewing this data in context with the store plan.

Related video

9. Clustering stores for productive decision making

StoreSpace® supports an unlimited number of clusters which can be configured for a client’s requirements. This will enable you to make productive decisions about your plans.

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