StoreView® of Sports Direct UK flagship store
Take a Storeview of Sports Direct's UK flagship store in London. The team created a StoreView® virtual tour for the winner of the Project Collaboration category of the Creative Retail Awards in 2019.
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Virtually visit the retail destination
Take a StoreView of Sports Direct’s Flagship store at London, a truly collaborative project designed by The One Off and Brinkworth Design. Sports Direct opened the flagship store in July 2018, covering over 100,000 square feet and includes a Sports Direct, USC Flannels and on-site Everlast gym.
The brief tasked them with creating a new concept store with the goal of bringing all their brands together under one roof. Take a StoreView of Sport Direct in London – a retail destination that goes ‘beyond sport’. Showcasing an array of iconic sport and fashion brands and offer an elevated customer experience.
Retail destination with a social and creative focus
The One Off design consultancy, in collaboration with Nike, developed the new elevated Sports Direct store improving navigation, premium product selection, enhanced sales assistant support and spacious changing rooms.
The Brinkworth design agency recreated the USC streetwear and fashion concept, creating a retail destination with a social and creative focus.
Engaging with customers
Fagerhult installed state-of-the-art lighting throughout the store and Inurface media managed the top-of-the-range technology including large capture LED video walls showing branded content to engage with customers.
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Competition win - StoreView of Sports Direct
The Shop & Display Equipment Association (SDEA) and Retail Focus Magazine organize the Creative Retail Awards each year. This annual event celebrates and honors innovation and excellence in retail design.
CADS was delighted to sponsor the Overall Store Collaboration category in 2019. The competition awarded new stores that opened in the previous 12 months. It recognised the demonstration of clear communication and collaboration between suppliers, designers, and retailers throughout the entire design process.
Collaborating on retail projects is central to our work as retail space planning experts. Our teams include retail store planners and measured building surveyors using Matterport 3D virtual tour software. We work closely together to deliver successful projects.
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